Kennett studio · GB
A metric without an owner is a rumour with a chart.
We train product, data, and ops people to write KPI charters: named owners, frozen definitions, allowed exceptions, and a review room that can say no when leadership asks for a friendlier denominator.
From people who sat in the review room
Notes after the charter was signed
Metric Charter Studio forced us to write the activation exclusion list in English. Finance still dislikes the 14-day window, but they stop arguing about the SQL.
The Review Room Practice module is slower than I wanted. Useful, though — we now table changes instead of renaming tiles the night before board.
Rated 4/5 on our learning portal. Dashboard Amnesty did not fix our warehouse delays. It did stop three teams claiming the same “retention” number.
Flagship
Metric Charter Studio
Eight weeks on ownership, freeze rules, exception logs, and how to present a KPI without inventing a north-star religion. You bring one contested metric. We refuse to average it into a single health score.
Remote cohorts with two optional days in Kennett. Homework is unforgiving if your event names disagree. That is the point.
Modules, fees, and a real limitation →
What we actually teach
Governance as a writing skill
Most product teams already drown in tiles. The missing piece is a shared vocabulary for what a KPI is allowed to do: who may change the window, what counts as an exception, and when a dashboard is theatre.
You leave with a method you can defend in front of a sceptical finance partner in Manchester or a CPO in Edinburgh — not a template that only works in a demo tenant.
How we define KPI governance →We will not
Build your Looker model, pick a north star for you, or promise a lift in conversion. If your problem is warehouse latency, hire an engineer. If nobody can agree what “active” means, you are in the right studio.
We will
Make you write the charter in language a non-analyst can audit, then run a review room that records dissent instead of burying it in a slide footer.
Recent notes
Reading that is not a funnel sermon
Who owns the definition when three squads share a tile
A working rule for joint ownership that does not collapse into “everyone, therefore no one.”
Quarterly metric reviews that do not become theatre
Forty-five minutes, a freeze log, and why we ban last-minute denominator edits.
The cost of a dashboard without a charter
What we saw when a UK payments team argued about “activation” for eleven months.